For companies to excel in the current global environment where the physical barriers between the international market seemingly look like they no longer exist, they need to establish a sharp brand image internationally since it helps determine a substantial level of representation in the international arena of the market. Today we see that no country can survive on their own since no matter how blessed a state is in terms of their natural resources, they still need the help of other neighboring countries to provide the resources they lack. Hence, it is clear that international trade is one of the critical things companies strive to achieve and establish the right brand image in today’s world. For this, even a tag ‘century firms’ is given to firms working in the international market for a year and will keep on working for years to come. Such firms are famous for being there before our birth and consequently be there until our demise. The list of brands can be pretty long, but in this article, we will talk about the most famous three.
While every firm goes to a company life cycle where they reach a point of maturity, everything goes downhill, sometimes the period from introduction to maturity is quick for firms who fail to innovate. In contrast, some age-old firms still seemed to be excelling in the growth stage for decades. While the secret may lie in innovation, technology, and adaption to change, the thing to ponder on is the fact that such firms have found a way to keep themselves at a point where they earn huge profits in the local and international markets which helps them to expand globally into the unexploited area. Due to such strategies, such firms not only stay at the top of their industry but also stay there for years and on. Some of these firms are as follows:
It is no lie that google is a brand that people see daily. Since a significant chunk of the world’s population at least owns a cell phone, which leads us to imagine that at some point in time, every person in this world has for once seen the ‘google logo.’ This comes without a showdown of a doubt that it is the most widely known search engine in the world, but in today’s modern world, it is hard to find a person who has never seen or used google before.
With a net worth of $31 billion US dollars, it is the world’s eighth most valuable brand. The America soda brand has been working since the 1800s and is safe to say is one of the most recognized soda drink in the world. With its innovative ideology to use marketing to pull people towards their brand, it is hard to miss a Coca-Cola logo in today’s society.
By using the expansion strategy to its maximum using franchising, the American-originated fast-food chain has established firms based on several countries in the world. The McDonald’s logo, which showcases a ‘yellow M,’ is one of the most famous logos in the world since such expansion strategies have made the brand famous in the larger world’s population.